V-Guard SUBMERSIBLE PUMPS – Hidden story unearthed

Mr Kochouseph Chitilapally is the founder of V-Guard Industries Ltd. He is a very soft-spoken, simple, tech-savvy and a caring gentleman. He has single-handedly built V-guard Empire of more than 200 crores. His very peculiar habit of gelling with all kinds of people is the ingredients behind his success.
It was in the year 1976, after passing MSC in physics, he joined a small electronic company in Cochin, Kerala. He was drawing a very meagre salary which was often the subject of discussion among his relatives & family. His father managed to find a Bank’s job for his son through his influence. But, Mr K. Chitilapally refused to take up banking job, since his passion was always electronics.

Within a year, he learned the trade of business and started his small unit in his garage. V-Guard is the first garage start-up in India when the term itself was unheard.

He hired 2 staff to assist him in the process. He began to assemble stabilizers in his plant.
The market for stabilizer was growing at that time, with the sales of fridges, and there was frequent voltage fluctuation.
He was able to compete with a national player like Tata & Keltron at that time. He took the risk of pricing his stabilizers Rupees 5 higher than an established company.

He approached the bank, many a time for loan, but was turned away. At that time, his father offered him an investment of Rs. 100000.
In 1989, He branded his product as “V Guard”. This name had propped in his mind out of nowhere. First, he thought V for “Voltage”, or it can be anything V for “Victory” or V for “We”.

During the gulf boom, people became affluent and bought fridges along with stabilizers. Later Television revolution started in India that also added to the increase in sales of stabilizers.

He once faced a severe strike and lockdown in his plant, but he did not succumb to the pressure. He outsourced all his assembling work to third party contractor and expanded his production unit to Andhra Pradesh.
Mr Chitilapally is known to empower his people. He trains them and then delegates units to manage independently without having any interference in decision making.

He ventured into ladies fashion garments and appointed his wife Sheela to manage this business unit. He believed that his wife is well adept in handling house so that she can manage a business unit as well.

He named this business venture as “V Star”.

There is no denying the fact that Chitilapally has always moulded entrepreneurs in V-Guard and always placed them in the different business unit as Head.

Mr Chitilapally used to visit the water park in abroad and during that time, there was no such amusement park of international repute, which ignited the entrepreneurial fire in his belly and this led to Veegaland.

He had an 18 acre land at Cochin, Kerala. He took 2 years to do market research & survey and after taking a lot of meticulous planning. This venture is generating a lot of cash reserves for the group.

The affluent Kerala population likes to enjoy and spends good quality time. It is such a success that they plan to start in Bangalore also.
V-guard’s vision is etched on the stone to make it a household name in Indian consumers.

Their mission is to make products that meet international quality standards and provide error-free functioning.
They want to adopt innovative designs and timely after-sales service.
They always want to assess and improve customer support.

V-GUARD PUMP – CHITILAPALLY ENTREPRENEURIAL DNA

Mr Chitilapally is known to empower his people. He trains them and then delegates units to manage independently without having any interference in decision making.

He ventured into ladies fashion garments and appointed his wife Sheela to manage this business unit. He believed that his wife is well adept in handling house so that she can manage a business unit as well.

He named this business venture as “V Star”.

There is no denying the fact that Chitilapally has always moulded entrepreneurs in V-Guard and always placed them in the different business unit as Head.

V-GUARD PUMP – VEEGALAND WATER THEME PARK

Mr Chitilapally used to visit the water park in abroad and during that time, there was no such amusement park of international repute, which ignited the entrepreneurial fire in his belly and this led to Veegaland.

He had an 18 acre land at Cochin, Kerala. He took 2 years to do market research & survey and after taking a lot of meticulous planning. This venture is generating a lot of cash reserves for the group.

The affluent Kerala population likes to enjoy and spends good quality time. It is such a success that they plan to start in Bangalore also.

V-GUARD – STONE ETCHED VISION AND MISSION ACCOMPLISHED

  • V-guard’s vision is etched on the stone to make it a household name in Indian consumers.
  • Their mission is to make products that meet international quality standards and provide error-free functioning.
  • They want to adopt innovative designs and timely after-sales service.
  • They always want to assess and improve customer support.

V-GUARD SOME MILESTONE TO LOOK

Year

Achievement

1977

Mr Chitilapally started with an investment of Rs. 100,000 with 2 employees in his garage and began to assemble stabilizers.
1980
V-Guard began to manufacture particular purpose stabilizers for air-conditioning, which was an instant hit.
1992
After establishing itself as Stabilizers Company, V-Guard diversified into manufacturing high-quality pumps.
1996
V-Guard began to manufacture water heater which quickly attained market share.
1997
V- Guard began to manufacture wiring cables.
1999

V-Guard set up cable manufacturing centre at Coimbatore.

2002
V-Guard ventured into producing Solar Water Heater.
2006
V-Guard attempted to acquire an electric fan company.
2007
V-Guard began to penetrate the national market beyond south India.
2008
V-Guard went Public and listed itself on to both BSE & NSE.
2009
V-Guard started its manufacturing plant at Coimbatore, Kashipur. It successfully added Inverter into its product gambit.
2010
V-Guard ventured into Domestic Switch gears.
2012
V-Guard board appointed Mr K Chitilapally as Executive Vice Chairman and Mr Mithun K Chitilapally as Managing Director. It achieved a turnover of Rs. 1000 crores.
2013
V-Guard started a Solar Water Heater Plant at Perundurai, Tamilnadu.
2014
V-Guard reached a turnover of Rs. 1500 crore.

V-GUARD – UNMATCHED LEADERSHIP

MR K CHITILAPALLY

Mr K Chitilapally is a post-graduate in Physics. He worked in a small electronics company and in the year 1977 started V-Guard from the garage.
He has passed all the day to day responsibility to his son. He is now Non-Executive Chairman of the board since 2017.
He is bestowed with many awards and laurels from Kerala state and the Indian government.

MR CHERIAN PUNNOOSE

He is a chartered accountant with having more than 40 years of experience. He has worked in a various prestigious company like Bharat Heavy Electricals Ltd. & International Airports Authority of India.

MR MITHUN CHITILAPALLY

Mr Mithun Chitipally is an MBA from Melbourne, Australia. Before joining V-guard, he has worked in MNC like Deloitte and Hewlett Packard.
He is currently serving as the Managing Director of the company.

MR V RAMACHANDRAN

Mr V Ramachandran is the Chief Operating Officer and Director of the Company.
He has more than 25 years of experience working in various companies like Hindustan Unilever Ltd. And L.G Industries.

MR C. J GEORGE

Mr C J George is a Masters in Commerce.
He has a vast experience of working in the finance sector in various companies like BNP Paribas, NSE, and Various Chamber of Commerce.
He is the Managing Director of Geojit Financial Services Ltd.

MRS JOSHUA JOHNSON THOMAS

She is an MBA in Human Resource. She is currently working as Executive Director in V-Star.

MR ULLAS KAMATH

He is a chartered accountant and holds a degree in Law. He is also the MD of Jyothy Laboratories Ltd.

MRS RADHA UNNI

She works as the Non-Executive Director of the company. She has more than 36 years of experience working in Banking and finance sector.
She has worked in some of the leading companies like SBI, Muthoot Finance, BNP Paribas.

V-GUARD – RANGE OF PRODUCTS

VOLTAGE STABILIZERS

V-Guard is considered to be the most trusted brand of stabilizers in India. It comes in different designs, having different features for various electronic products. It is best suited to prevent residential gadgets like Television, Fridges, Air-condition, Home theatre, Computer, Micro Oven etc. from voltage fluctuations.

Some of the popular Voltage stabilizers of V-Guard are VDI 400, VEW 400 Standard, VEW 400 Plus, VEB 400 Digital, VGB 500 Digital, VEW 500 Plus, CRYSTAL NANO, VSB 50, VEW 150 PLUS, VGMW 500 PLUS, VGMW 200 PLUS, VGMW 300 PLUS, VGMW 800 PLUS, VGMW 1000 PLUS, VWI 400, VG 400, VND 400, MINI CRYSTAL, VG 500, VND 500, VS 400, VND 400 DIGITAL, VGX 400, VS 500, VD 400 DIGITAL, VWR 400, VG CRYSTAL, CRYSTAL PLUS, DIGI 200, VG 50, VGSD 50, VGSD 100, VG 100, VGSJW 50, VGSJW 100, VEW 50, VG 150, VGD 20, VGD 30, VG 30, VM 500, VM 300,VNI 400, NVD 400 PLUS.

INVERTERS, DUPS

Some of the popular Brands of V-Guard’s Inverters and DUPS are DU 2500, DU 3500, DU 5500, DU 10000, DU 1500, SMART 1100, SMART 1500, PRIME 1050, PRIME 1450, SMART 2300, NEXTGEN 1100, NEXTGEN 1250, JAADOO 800, JAADOO 1050, and JAADOO 1200.

ELECTRIC & SOLAR WATER HEATERS

Some of the popular Brands of V-Guard’s Electric & Solar Water Heater are Storage Water Heater, Instant Water Heater, Solar Water Heaters, Gas Water Heaters, and Immersion Heaters Rods.

WIRES & CABLES

V Guard has established itself as one of the most sought after Brands in Wires & Cables. They have a strong R&D facility that continuously innovates to bring in the best products for the market.

  1. HEAT RESISTANT AND FLAME RETARDANT FLEXIBLE CABLES
  2. FLAME RETARDANT LOW SMOKE AND HALOGEN FLEXIBLE CABLES
  3. FLAME RETARDANT FLEXIBLE CABLES
  4. ROUND CABLES (MULTICORE)
  5. COAXIAL CABLES (RG6 SERIES)
  6. LAN CABLES ( CAT 6 SERIES)
  7. TELEPHONE CABLES
  8. PVC INSULATED POWER AND CONTROL CABLES
  9. XLPE INSULATED POWER AND CONTROL CABLES
  10. FLAT SUBMERSIBLE CABLES (MULTICORE)
  11. CCTV CABLES (3+1 & 4+1 CATEGORY)

WALL FANS

Some of the popular V Guard brands of fans is listed below

  1. PETAL WF
  2. FINESTA RW
  3. FINESTA STD
  4. ZWOOSH HSW
  5. SUPERFLOW HSW
  6. WILMA STD
  7. FANZA MWF DELIGHT LL
  8. FANZA MWF DELIGHT PRO

KITCHEN APPLIANCES

Some of the popular V Guard’s Kitchen appliances is listed below

  1. Mixer Grinders
  2. Mixer Grinders
  3. Gas Stoves
  4. Rice Cookers
  5. GrillKing
  6. Toaster
  7. Kettle

PUMPS

Some of the popular V Guard’s Pump is listed below

  1. DOMESTIC PUMPS
  2. AGRICULTURE PUMPS

DOMESTIC SWITCH GEARS

V Guard has established itself as one of the most trusted brands in the electronic segment. More than 5 crore customers trust it.Some of the popular products are listed below

  1. RCCB
  2. ISOLATOR
  3. DISTRIBUTION BOARD
  4. MCB

MODULAR SWITCHES

Some of the popular product of V Guard is mentioned below

  1. MATTEO MODULAR SWITCHES
  2. NOVIO MODULAR SWITCHES

AIR COOLERS

V Guard’s air cooler are very trendy and designed at International Level. It is designed to keep medium to large-sized rooms cool & fresh.
Some of the popular products are listed below

  1. AIKIDO F50
  2. AIKIDO F50T
  3. AIKIDO F30T
  4. AIKIDO F30
  5. AIKIDO B25
  6. AIKIDO F85
  7. AIKIDO F70
  8. VGP22H
  9. VGW50W
  10. VGD50W
  11. VGD85H
  12. VGD65H
  13. VGD55H

OTHER PRODUCTS

Some of the other popular products

  1. ROOM HEATERS
  2. UPS
  3. ELECTRIC MOTORS

SOME POPULAR V-GUARD SUBMERSIBLE PUMP

V GUARD PUMP 0.5 HP

  • V Guard 0.5 HP pump is a single-phase motor having 50 Hz frequency. It needs a voltage of 180-240 V. The motor has a speed of 2880 rotation per minute (RPM).
  • It can discharge 1750-300 liters per hour. (LPH) It has a head of 6-24 meters high.
  • It comes with a warranty of 1 year.
  • Motor body is made up of stainless steel and coated with a standard primer coating.
  • It is best suited for gardening and domestic purpose. It is economical, easy to install, and operate.

V GUARD SUBMERSIBLE PUMP 1HP

  • V Guard 1 HP Submersible pump has a head 30-102 meters. It has a discharge range of 50-165 liters per minute (LPM). It is a Single-phase motor having a frequency of 50-60 Hz.
  • It needs a voltage of 180-240 V.
  • It works underwater, and so there is no chance of suction and priming problems, and it is eliminated.
  • It is suitable for domestic water supply and agricultural purposes and residential complex.

V GUARD SUBMERSIBLE PUMP 1.5 HP

  • V Guard 1.5 HP Submersible Pump is a single-phase motor having 50-60 Hz frequency.
  • It has a head size of 21- 66 meters, and an outlet of 32 mm. It can work in a wide voltage fluctuation condition.
  • It is best suited for agricultural, domestic, and parks.

V GUARD SUBMERSIBLE PUMP 2HP

  • V Guard 2 HP submersible pump has a single-phase motor having a 50-60 Hz frequency.
  • It has a head of 60-15 meters. It has a discharge range of 40-128 liters per minute (LPM). It has an outlet size of 32 mm.
  • It is a lightweight pump and easy to install and repair. It is compact.
  • It is best suited for parks, residential complexes, and other commercial applications.

V-GUARD 1 (0.75) SUBMERSIBLE PUMP NEON-OSSF80, WITH CONTROL PANEL

  • V-Guard 1 (0.75) Submersible pump Neon- OSSF80 is a single-phase motor having 50 Hz frequency. It has a discharge range of 50-160 liters per minute (LPM). It has an outlet size of 25 mm.
  • It needs a voltage of 220 V.
  • It has a cable length of 3 meters.
  • This pump works excellent underwater conditions. There is no suction and priming problems.
  • It is easy to install/uninstall and repair.
  • It is well suited for domestic water supply, drip irrigation, and garden.

V-GUARD DOMESTIC WATER PUMP NOVA-H80 0.5 HP

  • V-Guard domestic water pump Nova H80 0.5 HP is a single-phase motor having 50 Hz frequency. The motor has a speed of 3000 rotation per minute (RPM).
  • Motor shaft is made up of very high-quality Alloy steel materials.
  • It has a double sealed ball bearing for longer life.
  • It is ideal for domestic water supply.

V-GUARD 0.5 HP DOMESTIC WATER MOTOR PUMP REVO-H90

  • V Guard 0.5 HP Domestic Water Motor Pump Revo – H90 has a single-phase motor having 50 Hz frequency.
  • It has a speed of 2880 rotation per minute (RPM). It has a discharge of 1750- 300 liters per hour (LPH). It has a head of 6-27 Metres.
  • It has a standard warranty of 1 year.
  • It has a stainless steel motor body having an anti-corrosive coating.
  • It is well suited for housing complexes and rural water supply.

V-GUARD 0.5 HP DOMESTIC WATER PUMP REVO-H110

  • V Guard 0.5 HP domestic water pump Revo – H110 has a single-phase motor having 50 Hz frequency. It needs a voltage of 220 V.
  • It has a discharge of 26-6 liters per minute (LPM).
  • It has a head of 12-33 meters.
  • It has a motor shaft made up of high-quality Alloy Steel.
  • It has double sealed ball bearings for longer life.
  • It is well suited for residential and commercial purposes.

V-GUARD NOVA-H80 0.5 HP DOMESTIC WATER MOTOR PUMP

  • V Guard Nova H80 0.5 HP Domestic Water motor pump has a single-phase motor having 50 Hz frequency.
  • It needs a voltage 180-240 V.
  • It has a speed of 2880 rotation per minute (RPM).
  • It has a standard warranty of 1 year.
  • It can discharge 26-6 liters per minute (LPM).
  • It has a head size of 6-24 meters. The impeller is made up of brass material.
  • The motor shaft is made up of high-quality Alloy steel.
  • It has double sealed ball bearing for longer life.
  • It is well suited for residential & commercial purpose.

V-GUARD NOVA-H100 0.5 HP DOMESTIC WATER PUMP

  • V Guard Nova H100 0.5 HP Domestic Water Pump has a single-phase motor having 50 Hz frequency.
  • The motor has a speed of 3000 rotation per minute (RPM).
  • It has a standard warranty of about 1 year.
  • It has a head 6-30 meters.
  • It has a motor shaft made up of high-quality Alloy Steel.
  • It has a double sealed ball bearing for longer life.
  • It is best suited for residential purposes.

V-GUARD DOMESTIC WATER PUMP VC-F80 1 HP

  • V Guard Domestic water Pump VC-F80 1 HP has a single-phase motor having 50 Hz frequency.
  • It has a speed of 3000 rotation per minute (RPM).
  • It needs a voltage of 220 V.
  • It is suitable for cold freshwater.
  • It is best suited for domestic water supply and gardens.

V-GUARD REVO-F150 1 HP DOMESTIC WATER MOTOR PUMP

  • V Guard Revo F150 1 HP Domestic Water motor pump has a single-phase motor having 50 Hz frequency.
  • The motor has a speed of 2880 rotation per minute (RPM).
  • It can discharge 30-7 liters per minute (LPM).
  • It has a head size of 21-45 meters long.
  • It is easy to install/uninstall and repair.
  • It has double sealed ball bearing for longer life.
  • It is well suited for domestic purposes.

V-GUARD NOVA-F130 1 HP DOMESTIC WATER MOTOR PUMP

  • V-Guard Nova-F130 1 HP Domestic Water motor pump has a single-phase motor having 50 Hz frequency.
  • It has a speed of 2880 rotation per minute (RPM).
  • It has a standard warranty of 1 year.
  • It can discharge 30-9 liters per minute (LPM).
  • It has a head of 12-36 meters.
  • It has double sealed ball bearing for longer life.

V-GUARD 1 HP DOMESTIC WATER PUMP VSPAW-F100

  • V-Guard 1 HP Domestic Water Pump VSPAW-F100 has a single-phase motor having 50 Hz frequency.
  • The motor has a speed of 3000 rotation per minute (RPM).
  • It can discharge 37-16 liters per minute (LPM).
  • It is compact in size and easy to install/uninstall & repair.
  • It has double sealed ball bearing for longer life.
  • It is suited for both commercial & residential purposes.

V-GUARD 1 HP DOMESTIC WATER PUMP VSPA-F150

  • V-Guard 1 HP Domestic Water Pump VSPA-F150 has a single-phase motor single phase motor having 50 Hz frequency.
  • The motor has a speed of 3000 rotation per minute (RPM).
  • It can discharge 38-8 liters per minute (LPM).
  • It is lightweight and easy to install/uninstall.
  • It has a double sealed ball bearing for longer life.
  • It is suited for domestic & residential purposes.

V-GUARD 1 HP MINI DOMESTIC MONOBLOCK PUMP SELF PRIMING PUMP VC-F100

  • V-Guard 1 HP Mini Domestic Monoblock Pump Self Priming Pump VC-F100 has a single-phase motor having 50 Hz frequency.
  • It has a head of 14-30 meters.
  • It can discharge 81-31 liters per hour (LPH).
  • The motor has a speed of 2800 rotation per minute (RPM).
  • It has a double sealed ball bearing for longer life.
  • It is best suited for domestic & commercial purposes.

V-GUARD 1.5 HP MINI DOMESTIC MONOBLOCK PUMP SELF PRIMING PUMP VSPA-FH150

  • V-Guard 1.5 HP Mini Domestic Monoblock Pump Self Priming Pump VSPA-FH150 has a single-phase motor having 50 Hz frequency.
  • It has a head of 6-30 meters long.
  • It can discharge 36-17 liters per hour (LPH).
  • The motor has a speed of 2800 rotation per minute (RPM).
  • It has a double sealed ball bearing for longer life.
  • It is best suited for domestic & commercial purposes.

V-GUARD 1 HP OIL-FILLED SINGLE PHASE 4 INCH BOREWELL SUBMERSIBLE PUMP VBSPF 150/10

  • V-Guard 1 HP Oil-Filled Single Phase 4 Inch Borewell Submersible Pump VBSPF 150/10, upto 150 ft. has a single-phase motor having 50-60 Hz frequency and 4 stages.
  • It has a head of 50 meters long.
  • It needs a voltage in the range of 180-220 V.
  • It can discharge 10-60 liters per minute (LPM).
  • It is suited for domestic purposes.

V-GUARD 1 (0.75) SUBMERSIBLE PUMP NEON-OSSF80

  • V-Guard 1 (0.75) Submersible Pump Neon-OSSF80 has a single-phase motor having 50 Hz frequency.
  • It can discharge 50-160 liters per minute (LPM).
  • It has a head range having 6-30 meters long.
  • It is best suited for domestic & commercial purposes.

V-GUARD – CORPORATE SOCIAL RESPONSIBILITY

V Guard is very actively involved in corporate social responsibility (CSR). It works with various government hospitals in Kerala to improve healthcare.

It is actively involved in some programmes like prevention of Diabetics.
V Guard has donated 40 ambulance vans on the 40th anniversary of the company.

V-GUARD PUMP – CONCLUSION WITH CUSTOMER CARE SOLUTIONS

Mr K Chitilapally is responsible for all the success of V-Guard. He has tirelessly worked hard for the last 40 years to achieve this tremendous success.

His conviction and passion to build a relationship with people are the main ingredients towards the success of V Guard.
Customer Care number of V-Guard is 1800-103-1300 and 1860-180-3000.

You can reach them, all the support team are well trained and courteous to attend all your query.

V GUARD SUBMERSIBLE PUMPS – Review Rating

⭐⭐⭐⭐ 4/5

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Author

Mike Brown has done Masters in Hydrology and Water Management. He loves coffee and likes to lecture people on climate change. He plays PUBG when he is not working.

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